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PhD THESIS TOPICS AND MATERIALS IN MARKETING

PhD THESIS TOPICS AND MATERIALS IN MARKETING

 

 

 

 

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PhD THESIS TOPICS AND MATERIALS IN MARKETING

 

 

•        What factors can influence the marketing strategy success?

•        Manipulation tactics and consumer behavior: creating a desire to purchase.

•        Negative effect of advertising on teenagers.

•        The impact of branding on customer behavior: comparative analysis of Apple and Samsung.

•        What marketing strategies should be used for hotel business to attract new clients?

•        The importance of psychographics methods in marketing schemes.

•        Life style and marketing.

•        Effective Internet marketing activities: what should we expect in the future?

•        Social media as an effective tool to promote business.

•        Does irritating and silly advertising reach customers more effectively than an ordinary one?

•        The usage of successful brands advertising methods in political campaigns.

•        Can food product labels influence customer behavior?

•        Impulsive buying: social and psychological aspects.

•        What factors can affect the success of a new brand?

•        The impact of advertising on acquisition of bad habits by teenagers.

•        Branding and customer satisfaction.

•        Consumer attitude towards functional food.

•        Differences in male and female consumer making decision process.

•        How can celebrities influence consumer buying decision?

•        What are the most beneficial ways to build customer loyalty?

•        How do demands change upon generations?

•        Can effectiveness of advertising depend on a social network?

•        Can language influence product identity?

•        Why is it important to know the national culture when promoting the product?

•        Does gender influence customer buying decision?

•        The effect of globalization and customer behavior.

•        How do marketing methods differ across the cultures?

•        What are the major strategies to attract potential clients?

•        Should leading brands have products of the highest quality?

 

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