EXECUTION OF CORPORATE SOCIAL RESPONSIBILITY AMONG THE TELECOMMUNICATION INDUSTRIES ( A CASE STUDY OF GLOBACOM NIGERIA LIMITED)
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TABLE OF CONTENT:
CHAPTER ONE
INTRODUCTION
1.1
Background of the Study
1.2 Statement
of the Research Problem
1.3
Objectives of the Study
1.4
Significance of the Study
1.5 Research
Questions
1.6 Research
Hypothesis
1.7
Conceptual and Operational Definition
1.8
Assumptions
1.9
Limitations of the Study
CHAPTER TWO
LITERATURE REVIEW
2.1 Sources
of Literature
2.2 The
Review
2.3 Summary
of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research
Method
3.2 Research
Design
3.3 Research
Sample
3.4 Measuring
Instrument
3.5 Data
Collection
3.6 Data
Analysis
3.7 Expected
Result
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
4.1 Data
Analysis
4.2 Results
4.3
Discussion
CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS
5.1 Summary
5.2
Recommendations for Further Study
Bibliography
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CHAPTER
ONE
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INTRODUCTION
1.1 Background
to the Study
Corporate Social Responsibility an
essentially American phenomenon has over the years become a major concern in
Western Europe and in other countries of the world following the western
model of development.
According to Drucker, (2001;231).The
genesis of the debate on the concept of corporate social responsibility has
been traced to the wave of crisis in social values that engulfed America in
the post World War II period and most especially in the sixties. The Chief
Executive of General Motors who observed the changing trend could not help
observing:
“I am concerned about a society that
has demonstrably lost confidence in its institutions – in the government, in
the press, in the church, in the military, as well as in business”.
Business to America has had a most
unique history. Its development growth
and impact on social life in America since the civil war II is almost common
knowledge. What may not be common
knowledge, however, is the fact that business which has hitherto shaped and
controlled the lives of millions of Americans some two hundred years ago is
today being threatened by a wave of protests from various publics it uses to
serve. The crisis of confidence in the
social role of business as made explicit in debates on corporate social
responsibility points to the fact that America sees big business as a big
powerful machine gone out of control.
And efforts to control and at least re-orientate its directions form
the core of the argument of all who urge business to change with the
times. In other words, to deemphasize
its so much vaunted profit maximization dogma and pay attention to the human
lives and environment which it is subtly, ruthlessly and almost surely
grinding out of existence. As one of
the protagonists has viewed the concept of corporate social responsibility it
is a crude blend of long-run profit-making and altruism, a doctrine which
fuses social values with profit maximization goals.
In the early years of the American
Republic and especially in the post civil war reconstruction era, business in
America played an almost indispensable role as a powerful social tool for
harnessing resources and ensuring material progress. Ducker (1986:66). But as
the years rolled on and business began to concentrate and centralize capital,
its role in the economy became expansive and pervasive. At the height of prosperity, the captains
of industry were heralded as heroes of the society.
The later years of the post World War
II era harbored a different story. The
boom period following the end of World War II soon gave way to a periodic
wave of depressions and crisis that was to rock every foundations of society
on which business existed. The frustrating economic situation
characterized by inflation, unemployment, failing profit, declining
investment, pollution of the external environment etc., pushed Americans to
re-examine almost every old values and the assumptions behind them.
According to Drucker, (1986:96) the
debate on corporate social responsibility did not only take place in the
United State of America. The noise of
the debate filtered through to other countries that shares similar business
cultures with America most especially the Western European countries. While the western European nations have
responded positively to the debate, accepted and even implemented some of its
own far reaching conclusions it is pertinent to know if the discussions and
conclusion so far reached have had an impact on the countries periphery.
One of the objectives of this study is
to investigate to what extent the current debate on corporate social
responsibility and its conclusion has trickled down to the periphery of
Nigeria in particular and how it is applied here by firms who have embarked on
such projects in Nigeria.
It is believed by the researcher that
although the present level of industrialization does not entitled us to
discuss the issue on the same platform with the industrialized western
economies; the fact that they are imitating their path to industrialization
should imply that we should study their experience closely to avoid mistakes.
It is arguable also that foreign
corporate bodies operating in host countries especially in the Third World
countries are most likely to pay lip service to such principles as corporate
social responsibility which are most likely to be of benefit to their host
countries. Also local or indigenous
organizations can neglect this principle of corporate social responsibility
to their host communities.
These days, social responsibility of
business is on what should or might be done to tackle and solve problems of
society. The emphasis is on what
contribution they can make to such social problems as protected and
restoration of physical environment, racial discrimination or social
discrimination.
In striving to satisfy its corporate
goals and achieve its objectives the organization cannot operate in isolation
from its environment. .
The performance of corporate social
responsibility is not undertaking to boost profit at the short-run but to
meet some social needs, aspirations, and profit at the long-run.
Organizations who hold this view of
corporate social responsibility believes that once it does what is expected
of it by law and its host community the organization is socially responsible.
Owing to the vastness of this topic –
corporate social responsibility we shall have to restrict our investigation
to manageable proportions by focusing attention on telecommunication sector
Nigeria, using Globacom Nigeria Limited.
The telecommunication industry is one
of the fastest growing sectors in Nigeria.
There are so many telecommunication companies owned by foreign and
local corporate bodies in Nigeria. These telecommunication industries have
covered a large area in Nigeria from urban to rural areas in the
country. As a result of this, the
researcher has selected one out of the many telecommunication companies to
take a look at its corporate social responsibility project.
The researcher has decided to pick on
Globacom Nigeria Limited, Enugu Zone, and has decided to look into its
corporate social responsibility activities, to see how the company has gone
in performing its social responsibility in host community.
1.2 Statement
of Problem:
In recent years there have been series of
arguments, debates and controversies among businessmen, academics, government
officials and the society in general on what should be the principle
objectives or business enterprises.
Over the years, managers have neglected the
problems created by corporate firms to their host communities. These problems
possess a lot of threat and sometimes make life difficult for these
communities. The privilege giving to
organization to operate in the society stems from the act that society believes
that there is a mutual interdependency existing between them, that is, the
organization and the society.
The relationship between organizations
and their host community has become increasingly important. The decision made in an organization may influence
community prosperity and also national and even internationally economic
activity might be affected. An example
of these problems is the on-going crisis in the Niger Delta region which has
led to the destruction of lives and properties. There are accusations from the youths in
these areas that companies misdirect their efforts and resources that they
should have used to develop the community to bribe opinion leaders in order
to overlook their responsibilities to the community, and these have caused a
lot of acrimonies between the two parties, community and the firm. These same problems can also be identified
in other arrears and in other communities across the country where large
companies are located. This prompted
the researcher with deep sense of burden to these communities to unraveled
the need for these large firms to see the need in helping the society solve
some of its problems, most especially those they help to create, and involve
in philanthropic donations to the needs of these communities and provide the
community with some social amenities.
Despite the roles played by
organizations carrying out corporate social responsibility and the growing
importance of social responsibility, the following issues have not been fully
addressed:
i.
Why do organizations be socially responsible to their environment?
ii.
What benefits do organizations get from performing their corporate social
responsibility?
iii.
Are organizations in Nigeria socially responsible?
In view of the above, the researcher has
taken up the issue of social responsibility in the telecommunication sector
in Nigeria and used Globacom Nigeria as a case study to examine the extent of
the company’s involvement in corporate social responsibility.
1.3 Objectives of Study:
The
general objectives of the study to examine or eradicate. The specific objectives are:
i.
Examine the argument for and against corporate social responsibility.
ii.
To examine Globacom Nigeria Limited
has been involved in social responsibility activities, and if so, to what
extent have they been involved in their corporate social responsibility to
their environment?
iii.
Examine whether the immediate environments are taking into cognizance during
planning and implementation of social responsibility,
iv. Know the factor that motivates the adoption
of corporate social responsibility.
v.
To recommend measures to enhance effective executive of corporate
respectively.
1.4 Research
Questions
We
also intend to answer the following research questions to collaborate with
the above hypothesis.
1.
Why is social responsibility necessary in an organization?
2.
To what extent does an organization involvement in social responsibility have
an effect on the company and its host community?
3.
What factors motivates the company in carrying out social responsibility
activities?
4.
Who do you think are the beneficiaries of the company social responsibility
activities?
5.
What are the measures that would enhance execution of corporate
responsibility?
1.5 Research
Hypothesis:
In pursuit of the objective of
identifying the effectiveness and workability of corporate social responsibility
the following hypothesis have been formulated, which intend to test in the
course of this study:
Ho:
The organization involvement in social responsibility does not have an effect
on the company and its host community.
Ha:
The organizations in social responsibility activities have an effect on the
company and its host community.
Ho: Globacom corporate social
responsibility programme does not enhance
organization-societal relationship.
Ha: Globacom corporate social
responsibility programme enhances organization-societal relationship.
1.6 Significance
of the Study:
The study of social responsibility of
a business organization is hoped to be of benefits not only to student’s
businessmen, government, customers, community, stockholders, academics, but
the whole society. The study also hopes to highlight the problem associated
with social responsibility and to make use of the analysis to improve the
working situations thereby minimizing the problems social responsibility
conflict in that organization and its environment as well.
Finally, the study will inform all at
large, the need for corporate social responsibility not only to the firm, but
to the society at large.
1.7 Scope of the Study:
This research work focuses on the
telecommunication industry in Nigeria, but with particular reference to
Globacom Nigeria, Enugu sector.
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