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TABLE OF CONTENT:
CHAPTER ONE
INTRODUCTION
1.1
Background of the Study
1.2
Statement of the Research Problem
1.3
Objectives of the Study
1.4
Significance of the Study
1.5
Research Questions
1.6
Research Hypothesis
1.7
Conceptual and Operational Definition
1.8
Assumptions
1.9
Limitations of the Study
CHAPTER TWO
LITERATURE REVIEW
2.1
Sources of Literature
2.2
The Review
2.3
Summary of Literature Review
CHAPTER THREE
RESEARCH
METHODOLOGY
3.1
Research Method
3.2
Research Design
3.3
Research Sample
3.4
Measuring Instrument
3.5
Data Collection
3.6
Data Analysis
3.7
Expected Result
CHAPTER FOUR
DATA ANALYSIS AND
RESULTS
4.1
Data Analysis
4.2
Results
4.3
Discussion
CHAPTER FIVE
SUMMARY AND
RECOMMENDATIONS
5.1
Summary
5.2
Recommendations for Further Study
Bibliography
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CHAPTER
ONE
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INTRODUCTION
BACKGROUND
OF THE STUDY
In ancient days as life started mankind
began to nurse the need for basic necessities of life for physiological
satisfaction as food, shelter, safety, among other things.
At first man tried to provide the necessary things to
satisfy his needs to engaging in hunting, fishing, and some selected
cultivation and planting of food crops and frund shelter among trees, shades
as well as applying plants leaves to cover his nakedness.
In the process of advancement man
learnt that he could not provide all his needs by himself.
Then the introduction of exchange process came into existence. It began as an
exchange of goods for goods otherwise called trade by barter.
The person who has a particular product in excess of
his need of that particular moment would look for somebody that has a need
for his product, for an exchange to take place, so the earliest trading or
buying and selling practices was done by retailers through the barter
process. When a common medium of exchange was inverted, the practices of
trade by barter became less relevant in the exchange process. When trade by barter was in existence
buyers and sellers did not take into account, the cost and burden of carrying
the goods around n search of a market.
As money is the standard of measurement, the seller
when calculating the expenses of their business has to add the cost of
transportation of goods from the point of production to the point of
consumption.
In the ancient times, man used mostly the beast of
burden to carry his product from the point it was produced to the point it
will be consumed, transportation these days has become more sophisticated
convenient and faster.
Some of the mode of transportation include transport on
railway, motor – vehicles on road ship, boats, aircraft and others.
The nature of the product as well as location of market
and the type of market will determine the mode of transportation to be used
or employed. Transportation is involved in every level of production and
distribution unit for a product to reach the final consumers industrial
revolution came into place and led to the increase in productive capacity
producers. Most manufacturers and
sellers want to enjoy the benefit of what the economy offered by large scale
production and distribution. They also
aspire to explore large markets and operate at competition levels.
They have to manage cost and process to be able to
operate with efficiency and remain in business.
In the Nigerian
case, distribution costs are sometimes viewed as some of the factors that
give account for the increasing price of goods.
This study “the impact of
transportation cost on consumers retailer goods prices”, a case study of yam
prices at the Garriki Market, Awkunanaw Enugu South LGA, Enugu State will
discover whether cost of transportation constitute significance proportion of
the price of foods, particularly yams
in the Garriki market.
STATEMENT
OF PROBLEM
There has been a continuous increase in
the price of goods and services in Nigeria for many years now. These price increases have been alleged to
be as a result of increase in the cost of raw materials, transportation,
rent, capital and labour.
Among these variable, this study will help to determine
the degree to which cost of transportation affects the consumer goods,
particularly. This study tries to find
out the following:
The consumers allege that the increasing in prices is
an indication of the profiting attitude of sellers. On the side of the sellers, they blame
increases in prices on the increasing cost of input materials and
facilitating agents. It becomes
difficult to determine which of the claims, is the truth about increases.
It has been reported that the
increasing price have continue to make many families unable to afford three
square meals daily.
The government, labour and consumers have show concern
and made some efforts to bring the price increase under control without
making any tangible headway.
OBJECTIVES
OF THE STUDY
The activities of retailers in the
market affect everybody in the society and mostly consumers are dissatisfied
with the yam market
i. Determine the effects of transportation cost on the
prices of consumer goods particularly yam.
ii. Ascertain, if it is the desire for excessive
profit that influence retailers
infixing high prices for goods.
iii. Find out what can be done to alleviate the problems of
increasing prices of goods in the market.
RESEARCH
QUESTIONS
The following research questions are
considered:
1. Does cost of transportation contribute substantially to
the price of yams?
2. Is it desire to make high profit that cause rapid price
increase of yams in the market?
3. Have government efforts at reduction of prices helped
to solve the problems of continuous price increase?
4. Does transportation cost lead to rise in the price of
other category goods and service?
SIGNIFICANCE
OF THE STUDY
This study will be of benefit to
economic analysis who would want to trace the causes of inflation to the
economy.
It will also be of immense use to
marketing and management experts who could want some appropriate solutions to
some of their marketing problems.
It will be an interesting source of
material for academicians who are doing research in retail pricing for yams
or for other agricultural based products and for staff.
It will also be a useful piece of
information for government in their regulatory policies of price control and
transport management.
It will be a guiding tool for business
people who are in the distribution sectors because this work will teach them
how to control costs and develop a competitive pricing system.
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