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TABLE OF CONTENT:
CHAPTER ONE
INTRODUCTION
1.1
Background of the Study
1.2
Statement of the Research Problem
1.3
Objectives of the Study
1.4
Significance of the Study
1.5
Research Questions
1.6
Research Hypothesis
1.7
Conceptual and Operational Definition
1.8
Assumptions
1.9
Limitations of the Study
CHAPTER TWO
LITERATURE REVIEW
2.1
Sources of Literature
2.2
The Review
2.3
Summary of Literature Review
CHAPTER THREE
RESEARCH
METHODOLOGY
3.1
Research Method
3.2
Research Design
3.3
Research Sample
3.4
Measuring Instrument
3.5
Data Collection
3.6
Data Analysis
3.7
Expected Result
CHAPTER FOUR
DATA ANALYSIS AND
RESULTS
4.1
Data Analysis
4.2
Results
4.3
Discussion
CHAPTER FIVE
SUMMARY AND
RECOMMENDATIONS
5.1
Summary
5.2
Recommendations for Further Study
Bibliography
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CHAPTER
ONE
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INTRODUCTION
BACKGROUND TO THE
STUDY
Mbadugha (2000:48)
defined information technology (IT) as the application of technology to
information management. He stated that in recent years there has been many
examples of media house in Nigeria who apply IT resources in their
operations.
Udoma (1999:57) reported
that information is an extremely valuable resource. This implies that any
individuals or organization that has current and useful information is
regarded as being very powerful.
Organizations,
particularly the media houses are information processing entities. This
justifies the huge investment in research development (R and D) in the area
of information generation and processing, storage, retrieval and
dissemination, particularly in the advance economics.
Information is thus
jealously gathered, loaded shared freely or sold, depending upon the motive
of the possessor.
In the media
industry, which is characterized by high level of competition, success is to
a large extent dependent on the speed and efficiency of communication.
Information
technology (IT) provides near limitless possibilities of increasing the
quantity and enhancing the quality, speed and availability of information in
a complex but inter-dependent world of Business Communication (Anyakora,
1998:77). The idea of information technology dates back to the earliest time.
The earliest form of writing (Cuneiform), for example, was invented in 35
B.C. Nwadamma (1997:78) reported that Tiro invented shorthand in 63 B.C. He
equally noted that Henry Mill patented the typewriter in 1994, while the principles
of the modern day facsimile (fax) transmission was patented by Brain Way Back
in 1843.
Hence, as regards
information technology, what is new therefore is the impressive array and
sophistication of information technology resources, its increasing
efficiency, reliability, speed, accuracy, cheapness, portability and
ubiquity, made possible by micro processors.
The microprocessors
are inexpensive, extremely efficient and miniaturized information processing
units- a phenomenal invention of information technology.
According to Iwuoha
(2000:102) the offices of the media houses of the early 1070s is a “paper and
file office”. He explained that in these offices, most of the information
processing, storage, retrieval and dissemination is done through paper
document. He also explained that such offices are usually littered with paper
and files, while documents in the office easily got destroyed or misplaced.
He noted that response to paper communication during the period under
discussion is therefore a costly show process and is fraught with
uncertainties. He argued that all these are gradually changing particularly
in the developing countries. He enumerated some of these countries/nations,
and they include the following:
1. African countries,
2. Asian countries
3. Latin American countries
In advanced
economics (such as in USA, Britain, Japan and Canada) information technology
has become more visible and more widely applied: thus revolutionizing the
process of producing and reproducing data, information and knowledge, as well
as distributing them.
Microprocessor-
Fitted devices (products about everywhere in these countries and come in
diverse configuration-wrist- watches, pocket calculators, electronic cash
registers, computers and so on.
Thus operational activities
within organization and their subsidiaries, as well as between them and their
various public client; reporters, suppliers, shareholder, private and
government agencies- are fast becoming and increasingly exciting experience
(Okeke, 1999). Information technology (IT) is increasingly helping wake
information an extremely mobile resource. Hence, for those media houses that
have the facilities (that is IT resources) the world is fast shrinking into a
“distance – less” wond.
STATEMENT OF
PROBLEM
The advent of
information technology (IT) in Nigeria had revolutionaries the
information/communication sector of the nations economy media houses and
media practitioner could as a result of this, transmit messages, ideas and
information between one part of the country to another, and even across the
national boundaries by the application of IT resources such as the facsimile
(Fax) machine, the internet as well as the use of the global system for
mobile communication (GSM) in Nigeria, however people seldom appreciate the
benefit of IT resources especially in the information /communication sector
Then questions then
are: what are the areas of application of IT resources in media
communication? How does the use of IT resource affect the operational
efficiency of the Nigeria media houses? What are the constraints to effective
utilization of IT resources in media communication in Nigeria? These
questions presented the problem that necessitated this study.
OBJECTIVES OF THE
STUDY
The objectives of
this study are as follows:
i.
To identify the various areas of
application of information technology (IT) resources in media communication.
ii.
To ascertain the effect of the used
of IT resources on the operational efficiency of the Nigeria media houses.
iii.
To identify the constraints to
effective utilization of IT resources in media communication in Nigeria.
iv.
To suggest the strategies for
surmounting these constraints.
RESEARCH QUESTIONS
1.
This study will be guided by the following
research questions: - What are the areas of application of IT resources in
media communication in Nigeria?
2.
How does the use of IT resources
affect the operational efficiency of the Nigeria media houses?
3.
What are the constraints to effective
utilization of IT resources in media communication in Nigeria?
4.
What are the strategies for
surmounting the constraints/difficulties?
SIGNIFICANCE OF THE
STUDY
The findings and
recommendations of this research, if implemented will benefit both the media
houses and media practitioner in Nigeria. It will expose the media houses to
the vast opportunities available in the areas of IT as regards information
generation and dissemination.
This will reduce
the cost of gathering and dissemination of information by the media
houses/media practitioners. It would equally increase their number of
Nigerians that would have access to vital information.
SCOPE AND
DELIMITATION OF THE STUDY
The scope of this
research border on information technology (IT) and media development in
Nigeria, the bordering of this research also extended to include the various
IT resources being used by the media practitioner and media houses in
Nigeria. This research is limited to the staff of the Enugu and Lagos offices
of Radio Nigeria and the guardian newspaper.
THEORETICAL
FRAMEWORK
This focus and
content of this research is predicated by the theory of inevitability of
change as postulated by Faber (1979). According to this theory, the changes
in technological inventions/innovations are inevitable, and when such changes
occur, they tend to drive away the existing technological culture.
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